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This being the week of Valentine’s Day and all, we thought it would be an opportune time to talk with Webb about her process and share some of the lessons she learned with you, oh lonely denizens of the Internet.Trust me, this is way more interesting than the romance-themed infographics we’ve been getting pitched all week.Amy Webb, like so many others, learned just how flawed the science of online dating is by going on a series of comically awkward dates with some pretty unbelievable characters.In her book, , the digital media consultant and former journalist outlines how she “reverse engineered” online dating, reevaluated her strategy and met her future husband.
After all, the algorithms that connect people on dating sites aren’t theoretically all that different from the ones that power search engines and generate billions in revenue.
When I noticed a pattern, I tried to distill from it the most important aspect of that data point.” This approach helped her sort and tag her list and ultimately rank everything by priority.
Once her tiered list was complete, Webb assigned a total number of points to each item.
These were, in her book, the absolute deal-breakers. From there, she chose another 15 “second tier” traits. “I was looking for patterns to analyze,” says Webb.
“For example, there was a lot of crossover in my list when it came to family, religion and attitude towards work.
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What correlations exist between profile popularity and hair color?