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Certain types of assets, which take a long time to find a buyer, or require a long lock-up of capital are referred to as illiquid assets.Therefore, these assets usually have a liquidity premium making them more costly and challenging to sell.This can be achieved by tokenizing the funding journey.
Generally speaking, fan ownership does not provide real benefits to the fan, other than bragging rights.In return for the initial funding, successful athletes could pay fans interest on their investments, potentially in the form of a dividend or income service agreement.Funding and sponsorship of athletes already occur through Go Fund Me’s, family members, and other grassroots campaigns, but tokenization enables fans to get rewarded for their faith and capital provided to athletes. There is still a significant earnings gap between the average athlete and the few well-established, contracted ones.While salary minimums of the NFL, NBA, or MLB far exceed what anyone would call “struggling to make ends meet” other sports leagues such as the WNBA, MLS, or the new PLL (Premiere Lacrosse League) pay athletes more modestly.Olympic athletes (not named Usain Bolt or Michael Phelps), who we rightfully revere for their incredible feats, are often even less supported and need to take up full or part-time jobs to support their Olympic dreams.
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While the Green Bay Packers have benefited from fan ownership, tokenization offers a more robust path for other major sports organizations to follow suit.